• Nathalia Cruz Ortiz

5 Tips on How to Get Unghosted in Business


Uncertainty brings out the crazy or shock, maybe both. These two reactions can be devastating for businesses regardless of working for an established corporation or as a freelancer. However communicating with your employees, vendors, and clients are imperative regardless of how chaotic the world is because everyone is searching for the level-headed individual amongst the noise.


If your mind is blank and all you can hear is Cardi B saying “CARANAVAAAHRUS” here are some tips on how to effectively communicate to get business back on track. Let’s say your project is almost finished, you need approval from your client in a couple of aspects of the project and the client owes you half of the cost of the project. You have been trying to reach your client and they are not responding. What do you do?


Use my 5 Tips on How to Get Unghosted in Business before you turn into Rhianna and say to your client “B*tch, better have my money.”


TIP 1: SHOW GRATITUDE

Before the pandemic was even a thought, the fact that your client chose you speaks volumes. You are not the only provider in the world that could have supplied the* client with the service or product they need, however, they picked you! Therefore show gratitude.


TIP 2: ACKNOWLEDGE WHAT IS GOING ON

Regardless of the times we are currently in, when you acknowledge what the other person is going through is imperative because it will make the client receptive to what you have to say. It is a fact that humans are selfish. People love talking more about themselves than listening to others, that’s why when de-escalating a possibly violent situation, experts state one must say “I hear you.” instead of “I understand”.


TIP 3: PROVIDE A CHOICE

Do you remember when you were little and your parents or a teacher said to you “No because I said so”? However, do you remember how you have felt when you were given a choice? I bet you felt in control of the situation. The same is in business. In the book 48 Laws of Power, Robert Green gives us Law 31: Control the Options — Get others to Play with the Cards you Deal. In layman’s terms, it means to provide the appearance of choice to the client without sacrificing your needs. For example, provide your client with a minimum of two options. The first option will offer the client to complete the contract as previously agreed upon HOWEVER you reinforce the need the client had to hire you. The second option could be that you allow the client to receive the service/product/whatever he hired/bought from you by allowing a payment plan with a consequence. Let’s say the client owes 50% of the contracted price, then divide that by two additional payments however you will not release control of the service/product until you receive the full payment.


Before you provide the client with options, make sure you know your business boundaries. You have to get paid, however, zero of nothing is still nothing. What compromise can you be comfortable with?


TIP 4: SET A DEADLINE

When communicating with someone you must ask questions that will elicit an answer. You must control the communication, therefore, do not say “Call me when you are available” instead ask “I will be available on Tuesday at 10 AM or Wednesday at 3 PM. Which time is best for you to mastermind and complete this project?” It is fine if the client does not respond however it is your responsibility to run a professional business.


TIP 5: REINFORCE YOUR SUPPORT TO THEM

Economic shifts happen and will still happen in the future. Regardless of the economy is good or bad, clients will stop doing business with you. When clients ghost you it’s because they are scared, ashamed, frustrated or simply they found someone they think it’s better and by better I mean cheaper. During times like we are experiencing, that’s when having empathy goes a long way; therefore acknowledge their family if they have one. The reality is that everyone is having a hard time however this situation will pass. You can end the email by saying, “Your family and you are in my thoughts/prayers. Together we can accomplish great things and I look forward to our call.”


Finally, avoid at all costs over-explaining yourself. Make the communication short and sweet. Humans react better when they feel they are being heard and understood. Take your needs out of the equation, however, create solutions that will be to the benefit of your business. A mentor once told me “A good negotiation is when neither party is happy yet the deal closed.” If you wonder what to do next if the client still avoids you, then you need to revert to the original agreement and take the necessary actions to protect your business. But for now, let’s focus on the present.

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