Step-by-Step Guide
Identify
Audience and potential dangers
Plan
How to respond
Analyze
Was it successful?
Post-Crisis
Rebuild your reputation
Unpreparedness can cost a corporation millions in mitigation costs, plus reputation and shareholder value.
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No one needs an expensive degree to become their own publicist. It can actually save a young company several thousands of dollars a month, even years. Learn the tricks of the trade by subscribing to our newsletter.
You will learn how to:
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Pitch to the media
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Locate journalists
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Write a press release
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Prepare for potential crisis communications
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Engage employees and stakeholders
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Build partnerships
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Understand your audience
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And more ...