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Step-by-Step Guide

Identify

Audience and potential dangers

Plan

How to respond

Analyze

Was it successful?

Post-Crisis

Rebuild your reputation

Unpreparedness can cost a corporation millions in mitigation costs, plus reputation and shareholder value.

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No one needs an expensive degree to become their own publicist.  It can actually save a young company several thousands of dollars a month, even years.  Learn the tricks of the trade by subscribing to our newsletter. 

 

You will learn how to:

  • Pitch to the media

  • Locate journalists

  • Write a press release

  • Prepare for potential crisis communications

  • Engage employees and stakeholders

  • Build partnerships

  • Understand your audience

  • And more ...