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A step-by-step guide on how to save millions of dollars by preparing for unexpected communication issues and crises.
Who is your actual audience and potential issues and crises?
Map individual responses to each potential issue and crisis.
Learn how to measure the success of your plan.
Design a strategy on how to rebuild your reputation.
A product recall, a bad review, a tweet gone wrong, among other situations, can irrevocably damage your reputation but also cause financial disaster and maybe bankruptcy. So, what do you do if faced with ruin because of a message?
How much can a crisis plan cost? Depending on the industry and other factors, it can run from $60,000 to $500,000. But, if a company is unprepared, a communication crisis can cost millions of dollars in mitigation and lose hundreds more in reputation and shareholder value.
The PR Crisis Playbook was created for entrepreneurs and small business owners who want to be prepared for a potential communication crisis but don't have the budget to hire an agency. It includes a step-by-step guide with real-life examples to help you create your Plan.
"In business, you always have to choose between time or money; however, lack of communication or sharing the wrong message will cost you both."
About Pink Pulpo
Pink Pulpo is more than a public relations agency. We are a platform that facilitates sharing your message around the world.
Who do we serve? Entrepreneurs and companies in need of being heard by their employees, stakeholders, brand loyalists, and customers.
Pink Pulpo is brilliant, quick, witty, and above all, loyal. We will listen and execute your message with pride, honesty, and commitment. We treat you with respect while providing high-quality service and value.
Make yourself at home while visiting our page and click here to choose the services that best fit the needs of the organization.
Nathalia Cruz Ortiz is a passionate Public Relations Specialist with over a decade of successful experience in public relations, marketing, and sales. She is an ardent bilingual communicator, a published columnist, radio and event host. She has organized many educational seminars and was the co-creator of the Maryland Hispanic Annual Business Conference in 2014 and 2015, which is now a yearly event. She also coaches small business owners to create marketing campaigns, processes, and systems to maximize their time and increase profitability. During her downtime, you can find her on the beach reading suspense novels or attending Porsche sponsored car meets and autocrosses.
Seton Hill University
Bachelor of Arts - Political Science and Public Relations
Universidad del Sagrado Corazón
Master's Degree - Public Relations and Integrated Communications
"Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad."
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"Advertising is saying you're good. PR is getting someone else to say you're good."